LinkedIn · MBA · UCI Merage '26 · Marketing Manager · NexGen Digital · adeniyiadedayo516@gmail.com
Adedayo Adeniyi
Strategy & Operations · Marketing · Systems

Adedayo
Adeniyi

I design the systems that let organizations grow without breaking. Today that means building the marketing function at NexGen Digital in Irvine — brand, market intelligence, and the pipes between marketing and sales. Before that: five years scaling fintech in Lagos, an MBA at UC Irvine Merage, and SearchShield, now live for the job seekers the hiring market overlooks.

Currently
→ Marketing Manager · NexGen Digital
→ Building · SearchShield
→ Writing · On Medium
→ MBA · UCI Merage '26
See What I'm Building
This is who I am

I don't optimize functions.
I architect the systems
that make them scale.

01
Diagnosis First
Most operators solve the problem in front of them. I solve the one behind it — the structural gap that made the surface problem possible.
02
Systems Over Heroics
Outcomes that depend on one person aren't scalable. I build governance, KPI infrastructure, and accountability mechanisms that perform without me.
03
Strategic + Operational
Structural thinking at the strategic level. Accountability at the operational level. Simultaneously. That combination is rare. I bring both.
Building

What I'm building.

⚡
Marketing Function · From Zero
NexGen Digital
The Day Job — Building the Marketing Engine
The Build
A 28-year-old electronic-components business with deep supply-chain expertise and no marketing function. Building it from zero: brand positioning, market intelligence, campaigns, creative direction, and the systems connecting marketing to sales.
RoleMarketing Manager · Sep 2026 – Present
ScopeBrand · Market Intel · Campaigns · RevOps
In Motion
🛡
Workflow Automation · Talent Operations
SearchShield ↗
Chrome Extension
Build Stage
Validated
Architected
Built
Launched
Problem
MBA candidates managing high-volume pipelines across 20+ fragmented job boards — no unified tracking, no data, constant friction
TypeChrome Extension
Coverage20+ Job Boards
Core TechVanilla JS · MutationObserver · DOM Parsers
UX PrincipleZero friction · One-tap confirm
Live at searchshield.app
💼
SaaS Platform · Financial Services
Virtual CPA Assistant
AI-Powered Platform
Build Stage
Validated
Architected
MVP
Launch
Problem
SMBs and independent professionals locked out of structured tax strategy — not by product availability, but by cost and accessibility barriers at scale
TypeAI SaaS Platform
MarketsUS · Nigeria · Multi-jurisdiction
ArchitectureModular compliance layers · Jurisdiction-adaptive
StageMarket validated · Architecture designed
Building Toward MVP
The Story

The arc.
The record.

2020
Lagos, Nigeria
MyBTCNigeria
Head of Marketing & Growth
52→89%Satisfaction
179%ROI
30 daysTo Promotion
Platform acquired by Wiseki Technologies
↓ Acquired · Promoted
2020–25
Lagos, Nigeria
Wiseki Technologies
Head of Marketing and Corporate Communication · Board Member (2022–24)
300%Revenue Growth
67%CAC Reduction
70xUser Scale
15-Person Team $400K Budget 5 Acquisitions Board of Management Wolf Pack System
Five acquisitions, ten-plus launches, a marketing organization that outlived my tenure
↓ Relocated to United States
2024
⚕
UCI Health
Digital Content Coordinator
Jun–Sep 2025 · Healthcare · Editorial governance
🎓
UC Irvine · Merage
Faculty Fellow · TA (2025–26)
Marketing Strategy · Biz Comms · Negotiations
📊
NexGen Digital
Consultant → Marketing Manager
Competitive intel · B2B GTM · Market positioning
↓ Graduated June 2026 · MBA
Now
Marketing Manager · NexGen Digital Builder · SearchShield
Irvine, California · Systems that outlive their builder
Work

The record.

Flagship Case Study · Wiseki Technologies · Jun 2020 – Jan 2025
Building the Marketing and Operating Architecture of a Fintech Platform at Scale
Day One
No operations infrastructure
No formal team structure
No KPI framework
No brand playbooks
1,000 users
Fragmented governance
Built
Wolf Pack System
15-person team structure
KPI infrastructure
$400K budget governance
5 acquisition GTMs
Board-level strategy
At Exit
A marketing org that runs itself
70,000 users
300% annual revenue growth
67% CAC reduction
10+ product launches
Board of Management
70xUser Scale
300%Revenue Growth
67%CAC Reduction
5Acquisitions
$400KBudget Managed
Also on the record: 2nd Place, Merage MBA Case Competition (2024) · Alteryx Designer Core Certified · Faculty Fellow & Graduate TA, UCI Merage (2025–26)
Experience

Where I've operated.

The Roles
Jun 2020 – Jan 2025
Wiseki Technologies
Head of Marketing and Corporate Communication · Board Member (2022–24)
4 yrs 8 mos
15-Person Team $400K Budget 5 Acquisitions 10+ Product Launches Board of Management P&L Ownership KPI Infrastructure Wolf Pack System
2025 – Present
NexGen Digital, Inc.
Strategy Consultant → Marketing Manager
Current
Brand Positioning Market Intelligence Sales Enablement Marketing-Sales Systems
Jun – Sep 2025
UCI Health
Digital Content Coordinator
Internship
100+ Pages Optimized 29% Faster Approvals Editorial Governance
Jul 2021 – Jun 2022
Teleperformance · Meta
Strategic Marketing Advisor · EMEA & Africa
1 yr
3Regions
C-SuiteAdvisory Level
SMB → Mid-MarketClient Scope
EMEA Markets Performance Marketing Executive Advisory Digital Investment Strategy
Jun 2020 – Mar 2022
MyBTCNigeria
Head of Marketing & Growth Strategy
Acquired
52→89%Satisfaction
179%ROI
30 daysTo Promotion
Operational Turnaround Process Redesign Pre-Acquisition Growth Growth Strategy
On Medium

How I see the world.

Strategy is how I think at work. Writing is how I think out loud. These are the pieces that matter to me — some professional, some personal, all honest.

Loading articles...
Read everything on Medium →
On My Bookshelf

How I think.

You can tell a lot about how someone operates by what they choose to study. These aren't the books everyone lists. They're the ones that actually shaped how I diagnose problems, lead teams, and build systems.

Good to Great — Jim Collins
Good to Great — Jim Collins. The difference between good and great is never talent — it's discipline, the right people, and the courage to confront brutal facts.
Outliers — Malcolm Gladwell
Outliers — Malcolm Gladwell. Success isn't individual — it's systemic. The environment, timing, and structure you operate in determines what's possible.
Atomic Habits — James Clear
Atomic Habits — James Clear. Systems beat goals every time. The organization that wins is the one with better daily processes, not better quarterly targets.
The 48 Laws of Power — Robert Greene
48 Laws of Power — Robert Greene. Organizational dynamics are never neutral. Understanding power structures is how you get decisions made and alignment built.
Emotional Intelligence — Daniel Goleman
Emotional Intelligence — Daniel Goleman. The highest-leverage leadership skill isn't strategy — it's knowing how to read a room and move people through change.
Mastery — Robert Greene
Mastery — Robert Greene. Deep competence is not an accident. It is the result of deliberate practice, pattern recognition, and a long-term commitment to craft.
Capabilities
Strategy & Operations
  • Growth Strategy
  • Go-to-Market Planning
  • Competitive Intelligence
  • P&L Ownership
  • Cross-functional Leadership
  • M&A GTM Support
  • OKR Design & Execution
  • Chief of Staff Functions
Strategy & Communications
  • Executive Communications
  • Stakeholder Presentation
  • Brand & Market Positioning
  • PR & Media Strategy
  • B2B Messaging Frameworks
  • Internal Alignment Docs
  • Business Case Development
  • Content Governance
Tools & Analytics
  • Google Analytics / SEMrush
  • CRM & Workflow Automation
  • Airtable · Salesforce
  • SPSS / Excel Modeling
  • AI Product Development
  • Chrome Extension Dev
  • Alteryx Designer Core
  • Scenario & Sensitivity Analysis
Irvine, California

The room where the problems are real,
the stakes are high —
that's the room I'm built for.

Marketing Manager at NexGen Digital. Builder of SearchShield.
Always open to a good conversation.

Send Me an Email View LinkedIn
Email
adeniyiadedayo516@gmail.com
Location
Irvine, California
Education
MBA · UC Irvine Merage · 2026
LinkedIn
linkedin.com/in/dayoadeniyi