LinkedIn · MBA Candidate · UCI Merage '26 · Faculty Fellowship · STEM-Certified · adeniyiadedayo516@gmail.com
Adedayo Adeniyi
Strategy & Operations · Process Architecture · Organizational Scale

Adedayo
Adeniyi

I design the systems that let organizations grow without breaking. Led a full-scale operations build — 15-person team, $400K budget, governance across 5 acquisitions and 10+ product launches — that drove a 900% valuation increase and sustained 300% annual revenue growth. MBA Candidate, UC Irvine Merage. Available June 2026.

900% Valuation Growth
70k Users Scaled
$20M Enterprise Value
View My Work Say Hello
$0.23
Cost per acquisition
optimized campaign
143M
Audience reach
496 media placements
300%
Annual revenue growth
sustained, year-over-year
67%
CAC reduction
$12 to $4 per user
179%
ROI delivered
within 6-month cycle
+37pt
Satisfaction improvement
52% to 89% in 30 days
This is who I am

I don't optimize functions.
I architect the systems
that make them scale.

01
Diagnosis First
Most operators solve the problem in front of them. I solve the one behind it — the structural gap that made the surface problem possible.
02
Systems Over Heroics
Outcomes that depend on one person aren't scalable. I build governance, KPI infrastructure, and accountability mechanisms that perform without me.
03
Strategic + Operational
Structural thinking at the strategic level. Accountability at the operational level. Simultaneously. That combination is rare. I bring both.
Career in Numbers

Measurable impact across every engagement.

900%
Enterprise Value Growth
$2M to $20M valuation
governed build-out
5
Acquisitions Governed
GTM strategy and stakeholder
alignment across all 5
15
Person Team Led
Cross-functional · $400K budget
direct P&L accountability
10+
Product Launches Executed
End-to-end GTM design
and operational rollout
The Story

The arc.
The record.

2020
Lagos, Nigeria
MyBTCNigeria
Head of Marketing & Growth
52→89%Satisfaction
179%ROI
30 daysTo Promotion
Platform acquired by Wiseki Technologies
↓ Acquired · Promoted
2022
Lagos, Nigeria
Wiseki Technologies
Head of Growth Strategy & Operations · Board Member
900%Enterprise Value
300%Revenue Growth
67%CAC Reduction
70xUser Scale
15-Person Team $400K Budget 5 Acquisitions Board of Management Wolf Pack System
$2M → $20M enterprise value over 28 months
↓ Relocated to United States
2024
⚕
UCI Health
Digital Content Editor
Content strategy · Healthcare · Editorial governance
🎓
UC Irvine · Merage
Faculty Fellow · TA
Marketing Strategy · Biz Comms · Negotiations
📊
NexGen Digital
Strategy Consultant
Competitive intel · B2B GTM · Market positioning
↓ Graduating June 2026
Seeking
Strategy & Operations Chief of Staff Program Management Transformation
Complex, growth-oriented organizations · Available June 2026
Work

What I've built.

Flagship Case Study · Wiseki Technologies · Apr 2022 – Aug 2024
Building the Operating Architecture for a $20M Platform at Scale
Day One
No operations infrastructure
No formal team structure
No KPI framework
$2M valuation
1,000 users
Fragmented governance
Built
Wolf Pack System
15-person team structure
KPI infrastructure
$400K budget governance
5 acquisition GTMs
Board-level strategy
Outcome
$20M enterprise value
70,000 users
300% annual revenue growth
67% CAC reduction
10+ product launches
Board of Management
900%Enterprise Value
70xUser Scale
300%Revenue Growth
67%CAC Reduction
5Acquisitions
$400KBudget Managed
MBA Case Analyses — Selected Work
🏆 2nd Place · MBA Case Competition
2024
Industry Digitization Strategy
Tesla · Kia · Karma Automotive
Competitive Analysis
GTM Roadmap
KPI Design
Autonomous driving infrastructure, gigacasting innovation, and digital CX — mapped to strategic recommendations for two competitor orgs
Team: Adedayo · Penelope Soto Leyva · Lucas Grantham · Randy Peña
EV Digitization ML Strategy Competitive Positioning GTM Recommendations
Org Analysis
2025
M&A Integration & Culture Transformation
Microsoft · Activision Blizzard · $68.7B
Kotter's 8-Step
Ethical Dilemma
Diagnosed systemic cultural failure wiping $8B in market value. Built 5-year transformation roadmap benchmarked against LinkedIn and GitHub integrations
M&A Integration Change Management Culture Transformation
Industry Analysis
2024
Structural Disruption in U.S. Television
Warner Bros. Discovery · HBO Max · OTT Landscape
Porter's Five Forces
SWOT
20-year longitudinal analysis — cable oligopoly to fragmented streaming. Mapped every structural force shift 2004–2024
Industry Transformation OTT Strategy Competitive Dynamics
Tech Strategy
2024
Disney+'s Machine Learning Strategy
Disney+ · Netflix · Amazon Prime Video
ML Roadmap
KPI Framework
18-month ML build-out with defined targets: +15% engagement, −10% churn. Benchmarked against Netflix's recommendation engine driving 80% of content views
AI/ML Strategy Product Roadmap Cross-Divisional Integration
Leadership Analysis
2025
Leading Through Disruption: Coursera's GenAI Strategy
Coursera · Jeff Maggioncalda · GenAI Transformation
Innovation Prioritization
OKR Governance
Ranked 4 GenAI initiatives by value and risk. AI Translations: $10K → $20 per course. AI Course Builder flagged highest-risk due to IP exposure
GenAI Adoption Strategic Leadership Scalability Analysis
Showing 3 of 5 · Disney+ ML · Coursera GenAI also available
Experience

Where I've operated.

Currently
⚕
Current
UCI Health
Digital Content Editor
1 of CA's largestAcademic Health Systems
Multi-stakeholderEditorial Governance
RegulatedHealthcare Environment
Content Strategy · Compliance · Institutional Comms
🎓
Current
UC Irvine · Merage MBA
Faculty Fellow · Graduate Teaching Assistant
3 CoursesMarketing Strategy · Biz Comms · Negotiations
Faculty FellowshipAwarded to Top MBA Cohort
STEM-CertifiedMBA Program
Curriculum Delivery · Performance Evaluation · Academic Leadership
📊
Completed
NexGen Digital
Strategy Consultant
B2BElectronic Components · Aerospace & Defense
Full FrameworkCompetitive Intelligence Built from Scratch
EnterpriseSales Enablement Program Designed
Competitive Intel · Market Positioning · GTM Strategy
+ NexGen Digital · Strategy Consultant (Completed)
Prior Experience
Apr 2022 – Aug 2024
Wiseki Technologies
Head of Growth Strategy & Operations · Board Member
2 yrs 4 mos
900%
Enterprise Value Growth
$2M → $20M
300%
Annual Revenue Growth
Sustained YoY
67%
CAC Reduction
$12 → $4 per user
70x
User Base Scale
1K → 70K users
15-Person Team $400K Budget 5 Acquisitions 10+ Product Launches Board of Management P&L Ownership KPI Infrastructure Wolf Pack System
Jul 2021 – Jun 2022
Teleperformance · Meta
Strategic Marketing Advisor · EMEA & Africa
1 yr
3Regions
C-SuiteAdvisory Level
SMB → Mid-MarketClient Scope
EMEA Markets Performance Marketing Executive Advisory Digital Investment Strategy
Jun 2020 – Mar 2022
MyBTCNigeria
Head of Marketing & Growth Strategy
Acquired
52→89%Satisfaction
179%ROI
30 daysTo Promotion
Operational Turnaround Process Redesign Pre-Acquisition Growth Growth Strategy
Ventures

What I'm building.

🛡
Workflow Automation · Talent Operations
SearchShield
Chrome Extension
Build Stage
Validated
Architected
Building
Launch
Problem
MBA candidates managing high-volume pipelines across 20+ fragmented job boards — no unified tracking, no data, constant friction
TypeChrome Extension
Coverage20+ Job Boards
Core TechVanilla JS · MutationObserver · DOM Parsers
UX PrincipleZero friction · One-tap confirm
Active Development
💼
SaaS Platform · Financial Services
Virtual CPA Assistant
AI-Powered Platform
Build Stage
Validated
Architected
MVP
Launch
Problem
SMBs and independent professionals locked out of structured tax strategy — not by product availability, but by cost and accessibility barriers at scale
TypeAI SaaS Platform
MarketsUS · Nigeria · Multi-jurisdiction
ArchitectureModular compliance layers · Jurisdiction-adaptive
StageMarket validated · Architecture designed
Building Toward MVP
On Medium

How I see the world.

Strategy is how I think at work. Writing is how I think out loud. These are the pieces that matter to me — some professional, some personal, all honest.

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Read everything on Medium →
On My Bookshelf

How I think.

You can tell a lot about how someone operates by what they choose to study. These aren't the books everyone lists. They're the ones that actually shaped how I diagnose problems, lead teams, and build systems.

Good to Great — Jim Collins
Good to Great — Jim Collins. The difference between good and great is never talent — it's discipline, the right people, and the courage to confront brutal facts.
Outliers — Malcolm Gladwell
Outliers — Malcolm Gladwell. Success isn't individual — it's systemic. The environment, timing, and structure you operate in determines what's possible.
Atomic Habits — James Clear
Atomic Habits — James Clear. Systems beat goals every time. The organization that wins is the one with better daily processes, not better quarterly targets.
The 48 Laws of Power — Robert Greene
48 Laws of Power — Robert Greene. Organizational dynamics are never neutral. Understanding power structures is how you get decisions made and alignment built.
Emotional Intelligence — Daniel Goleman
Emotional Intelligence — Daniel Goleman. The highest-leverage leadership skill isn't strategy — it's knowing how to read a room and move people through change.
Mastery — Robert Greene
Mastery — Robert Greene. Deep competence is not an accident. It is the result of deliberate practice, pattern recognition, and a long-term commitment to craft.
Capabilities
Strategy & Operations
  • Growth Strategy
  • Go-to-Market Planning
  • Competitive Intelligence
  • P&L Ownership
  • Cross-functional Leadership
  • M&A GTM Support
  • OKR Design & Execution
  • Chief of Staff Functions
Strategy & Communications
  • Executive Communications
  • Stakeholder Presentation
  • Brand & Market Positioning
  • PR & Media Strategy
  • B2B Messaging Frameworks
  • Internal Alignment Docs
  • Business Case Development
  • Content Governance
Tools & Analytics
  • Google Analytics / SEMrush
  • CRM & Workflow Automation
  • Airtable · Salesforce
  • SPSS / Excel Modeling
  • AI Product Development
  • Chrome Extension Dev
  • Porter's Five Forces
  • Scenario & Sensitivity Analysis
Where I Can Contribute

Sector exposure.
Institutional fit.

My core competencies -- process governance, cross-functional alignment, KPI design, and scalable systems architecture -- are transferable across organizational contexts. The sector changes. The discipline does not.

Healthcare & Life Sciences
Academic medical centers, digital health platforms, health systems, medical device and diagnostics organizations
Growth-Stage Technology
Series B through pre-IPO SaaS, defense tech, clean energy, and AI-enabled platforms scaling operations
Enterprise & Operations
Large organizations undergoing transformation, M&A integration, operational redesign, or Chief of Staff-driven execution
Financial Services & Fintech
Banks, fintech platforms, payment infrastructure, and financial advisory firms building scalable operations
Available · June 2026

The room where the problems are real,
the stakes are high —
that's the room I'm built for.

Strategy & Operations · Chief of Staff · Program Management · Transformation.
Complex, growth-oriented organizations. Day one ready.

Send Me an Email View LinkedIn
Email
adeniyiadedayo516@gmail.com
Location
Irvine, California
Education
MBA · UC Irvine Merage · '26
LinkedIn
linkedin.com/in/adedayoadeniyi1